# MixShift - The Backend for Amazon Growth

> Unify your Amazon data, power your automations, and build your own apps - all on one platform.

## What is MixShift?

MixShift is a SaaS platform for Amazon brands and agencies. It provides a unified data layer, an apps layer with ready-to-use tools, and an AI-powered Bridge Engine for automation and intelligence.

## Who is it for?

- Amazon brands managing advertising, inventory, and operations
- Amazon agencies doing reporting and analytics for clients
- Operations and finance teams that need accurate, automated reporting

## Core Products

- **Report Center**: Smart Amazon reporting with anomaly detection and automated insights
- **Forecasting**: AI-powered unit-level forecasting with ad spend correlation
- **MixFlow**: Workflow automation engine for Amazon operations
- **Platform**: Unified data layer connecting all Amazon data sources (SP-API, Ads API, Vendor Central)
- **Plugin & MCPs**: Pre-built agentic skills for Amazon advertising and retail operations, inside Claude
- **Builder Platform**: Partner infrastructure for warehouse SQL, live SP-API and Ads API operations, and an MCP server, behind one OAuth credential

## Pricing

Free tier available. Paid plans scale by number of Amazon accounts and features.

## Pages

- Main site: https://mixshift.ai
- Platform: https://mixshift.ai/platform
- Plugin & MCPs: https://mixshift.ai/plugin-and-mcps
- Builder Platform: https://mixshift.ai/build
- Report Center: https://mixshift.ai/report-center
- Forecasting: https://mixshift.ai/forecasting
- Automation (MixFlow): https://mixshift.ai/automation
- Pricing: https://mixshift.ai/pricing
- Partners: https://mixshift.ai/partners
- Blog: https://mixshift.ai/blog
- Knowledge Base: https://mixshift.ai/knowledge-base
- About: https://mixshift.ai/about
- Contact: https://mixshift.ai/contact

## Customers

- For Brands: https://mixshift.ai/customers/for-brands
- For Agencies: https://mixshift.ai/customers/for-agencies
- For Aggregators: https://mixshift.ai/customers/for-aggregators
- For Investors: https://mixshift.ai/customers/for-investors

## Services

- Account Audit: https://mixshift.ai/services/account-audit
- Advertising Training: https://mixshift.ai/services/advertising-training
- Custom Reporting: https://mixshift.ai/services/custom-reporting
- Acquisition Analytics: https://mixshift.ai/services/acquisition-analytics
- Strategic Consulting: https://mixshift.ai/services/consulting

## Knowledge Base

Product documentation grounded in our Obsidian vault. Each article is
available as HTML (for browsers) and raw Markdown (for AI agents — the
`.md` link next to each item serves `Content-Type: text/markdown`).

### MixShift AI Plugin

- [MixShift AI Plugin](https://mixshift.ai/knowledge-base/plugin) ([md](https://mixshift.ai/api/knowledge-base/md/plugin)): MixShift skills, warehouse data, and live Amazon operations inside Claude. Install, sign in, set up a brand, and put the skill catalog to work.
- [Install the MixShift plugin](https://mixshift.ai/knowledge-base/plugin/getting-started/install-the-plugin) ([md](https://mixshift.ai/api/knowledge-base/md/plugin/getting-started/install-the-plugin)): Install the MixShift AI plugin in Cowork or Claude Code, or roll it out company-wide. Pick your path and be running in about five minutes.
- [Sign in to MixShift](https://mixshift.ai/knowledge-base/plugin/getting-started/sign-in) ([md](https://mixshift.ai/api/knowledge-base/md/plugin/getting-started/sign-in)): Sign in from any Claude chat in about 30 seconds. Your password stays on the sign-in page; the plugin only ever holds short-lived tokens.
- [Install the plugin for your whole team](https://mixshift.ai/knowledge-base/plugin/how-to/install-for-your-whole-team) ([md](https://mixshift.ai/api/knowledge-base/md/plugin/how-to/install-for-your-whole-team)): An admin publishes the plugin once for the whole organization, then each teammate signs in with their own MixShift account.
- [Keep the plugin updated](https://mixshift.ai/knowledge-base/plugin/how-to/keep-the-plugin-updated) ([md](https://mixshift.ai/api/knowledge-base/md/plugin/how-to/keep-the-plugin-updated)): Ask "update the plugin" and Claude walks you through it, or update manually per surface. What's new, in chat, whenever you ask.
- [Run a skill](https://mixshift.ai/knowledge-base/plugin/how-to/run-a-skill) ([md](https://mixshift.ai/api/knowledge-base/md/plugin/how-to/run-a-skill)): Two ways to run any MixShift skill, what to expect while it works, and how changes are always previewed before anything reaches Amazon.
- [Run AMC queries from Claude](https://mixshift.ai/knowledge-base/plugin/how-to/run-amc-queries-from-claude) ([md](https://mixshift.ai/api/knowledge-base/md/plugin/how-to/run-amc-queries-from-claude)): Ask Amazon Marketing Cloud questions in plain English and get results back as CSV files, through the MixShift plugin.
- [Run unattended and scheduled tasks](https://mixshift.ai/knowledge-base/plugin/how-to/run-unattended-and-scheduled-tasks) ([md](https://mixshift.ai/api/knowledge-base/md/plugin/how-to/run-unattended-and-scheduled-tasks)): Set up a service credential with a one-time setup code, then let the scheduled-task skill build a job that keeps working with nobody at the keyboard.
- [Set up a brand](https://mixshift.ai/knowledge-base/plugin/how-to/set-up-a-brand) ([md](https://mixshift.ai/api/knowledge-base/md/plugin/how-to/set-up-a-brand)): Brand setup builds the context the analytical skills read, one time per brand. What it collects, what it produces, and how to run it.
- [Skill catalog](https://mixshift.ai/knowledge-base/plugin/reference/skill-catalog) ([md](https://mixshift.ai/api/knowledge-base/md/plugin/reference/skill-catalog)): Every MixShift skill, grouped by what you are trying to get done, with what each needs before it can run.
- [What the plugin can do](https://mixshift.ai/knowledge-base/plugin/reference/what-the-plugin-can-do) ([md](https://mixshift.ai/api/knowledge-base/md/plugin/reference/what-the-plugin-can-do)): The plugin's capability areas and its honest boundaries: what is read-only, what can write, and what is gated behind brand setup.
- [Plugin FAQ](https://mixshift.ai/knowledge-base/plugin/faq/faq) ([md](https://mixshift.ai/api/knowledge-base/md/plugin/faq/faq)): Common questions about the MixShift AI plugin: cost, where it runs, team access, agencies, writes, and data safety.
- [Troubleshooting](https://mixshift.ai/knowledge-base/plugin/troubleshooting/troubleshooting) ([md](https://mixshift.ai/api/knowledge-base/md/plugin/troubleshooting/troubleshooting)): The plugin problems people actually hit, and the fix for each: sign-in, installs on Windows, updates that don't load, and results that arrive as files.

### Builder Platform

- [Builder Platform](https://mixshift.ai/knowledge-base/builder-platform) ([md](https://mixshift.ai/api/knowledge-base/md/builder-platform)): Build on the backend MixShift runs for you. Warehouse SQL, /v1 data endpoints, live Amazon operations, and an MCP server, behind one credential.
- [Get access](https://mixshift.ai/knowledge-base/builder-platform/getting-started/get-access) ([md](https://mixshift.ai/api/knowledge-base/md/builder-platform/getting-started/get-access)): Two paths onto the Builder Platform: a service credential for your own tools and automations, or a registered OAuth app for partner software.
- [Connect AI tools over MCP](https://mixshift.ai/knowledge-base/builder-platform/how-to/connect-ai-tools-over-mcp) ([md](https://mixshift.ai/api/knowledge-base/md/builder-platform/how-to/connect-ai-tools-over-mcp)): Point Claude, ChatGPT, Cursor, or Codex at the MixShift MCP server and ask questions against your real data, with one credential.
- [Query the warehouse](https://mixshift.ai/knowledge-base/builder-platform/how-to/query-the-warehouse) ([md](https://mixshift.ai/api/knowledge-base/md/builder-platform/how-to/query-the-warehouse)): Run read-only SQL against your MixShift warehouse over HTTPS: one endpoint, tenant-scoped, with clear limits and a schema browser. Or ask for a vetted query by id and check which filters it applied.
- [Use the /v1 data endpoints](https://mixshift.ai/knowledge-base/builder-platform/how-to/use-the-v1-endpoints) ([md](https://mixshift.ai/api/knowledge-base/md/builder-platform/how-to/use-the-v1-endpoints)): The contract-stable REST endpoints for accounts, advertising performance, retail sales and traffic, search query performance, brand timeline, and brand context.
- [Work with brand memory](https://mixshift.ai/knowledge-base/builder-platform/how-to/work-with-brand-memory) ([md](https://mixshift.ai/api/knowledge-base/md/builder-platform/how-to/work-with-brand-memory)): Read a brand's context documents, read and append to its change log, and record the stakes that explain why the numbers moved.
- [Work with live Amazon operations](https://mixshift.ai/knowledge-base/builder-platform/how-to/work-with-live-amazon-operations) ([md](https://mixshift.ai/api/knowledge-base/md/builder-platform/how-to/work-with-live-amazon-operations)): Call live retail and advertising operations on Amazon through your existing MixShift authorization, including audited writes that preview before they commit.
- [Identify a merchant, sellerId and legacySellerId](https://mixshift.ai/knowledge-base/builder-platform/reference/merchant-identifiers) ([md](https://mixshift.ai/api/knowledge-base/md/builder-platform/reference/merchant-identifiers)): The two identifiers that name an Amazon merchant on the Builder Platform: sellerId (Amazon's merchant token) and legacySellerId (the integer seller id). There is no merchantId. The same distinction decides whether a warehouse query is fast or slow.
- [Limits and guardrails](https://mixshift.ai/knowledge-base/builder-platform/reference/limits-and-guardrails) ([md](https://mixshift.ai/api/knowledge-base/md/builder-platform/reference/limits-and-guardrails)): The published limits (rate, rows, size, time), the permission scopes, and the guardrails that make the platform safe to hand to your own tools.
- [When a call fails](https://mixshift.ai/knowledge-base/builder-platform/reference/when-a-call-fails) ([md](https://mixshift.ai/api/knowledge-base/md/builder-platform/reference/when-a-call-fails)): How to read a failure from the Builder Platform: whose problem it is, whether retrying will ever work, what Amazon actually said, and how to report a failure our own documentation caused.
- [Builder Platform FAQ](https://mixshift.ai/knowledge-base/builder-platform/faq/faq) ([md](https://mixshift.ai/api/knowledge-base/md/builder-platform/faq/faq)): Common questions about building on MixShift: cost, reachable data, writes, Amazon registration, MySQL migration, MCP, and multi-user apps.

### Data Hub

- [Data Hub](https://mixshift.ai/knowledge-base/data-hub) ([md](https://mixshift.ai/api/knowledge-base/md/data-hub)): How MixShift connects to your Amazon accounts and keeps the data fresh, and how to check the health of a connection.
- [Check your data health](https://mixshift.ai/knowledge-base/data-hub/how-to/check-your-data-health) ([md](https://mixshift.ai/api/knowledge-base/md/data-hub/how-to/check-your-data-health)): Use the Data Hub page to see connection health, per-merchant sync status, and data freshness at a glance.
- [How MixShift keeps your Amazon data fresh](https://mixshift.ai/knowledge-base/data-hub/concept/how-mixshift-keeps-your-data-fresh) ([md](https://mixshift.ai/api/knowledge-base/md/data-hub/concept/how-mixshift-keeps-your-data-fresh)): What MixShift pulls from Amazon, how often, and what happens when a connection needs attention.

### DSP Managed Service

- [DSP Managed Service](https://mixshift.ai/knowledge-base/dsp-managed-service) ([md](https://mixshift.ai/api/knowledge-base/md/dsp-managed-service)): Amazon DSP advertising run for you by the MixShift team, with your reports one question away.
- [Pull your DSP reports in Claude](https://mixshift.ai/knowledge-base/dsp-managed-service/how-to/pull-dsp-reports-in-claude) ([md](https://mixshift.ai/api/knowledge-base/md/dsp-managed-service/how-to/pull-dsp-reports-in-claude)): Ask for Amazon DSP campaign, audience, and inventory reports in plain English through the MixShift plugin.

### Forecasting & HCAM

- [Forecasting & HCAM](https://mixshift.ai/knowledge-base/forecasting-hcam) ([md](https://mixshift.ai/api/knowledge-base/md/forecasting-hcam)): How MixShift forecasts your business and explains why your numbers moved. In development.

### Report Center 2.0

- [Report Center 2.0](https://mixshift.ai/knowledge-base/report-center) ([md](https://mixshift.ai/api/knowledge-base/md/report-center)): The MixShift analytics dashboard for Amazon retail and advertising performance.
- [Getting started with Report Center](https://mixshift.ai/knowledge-base/report-center/getting-started/getting-started-with-report-center) ([md](https://mixshift.ai/api/knowledge-base/md/report-center/getting-started/getting-started-with-report-center)): Create your account, connect your Amazon data, and open your first report.
- [Build and read a report](https://mixshift.ai/knowledge-base/report-center/how-to/build-and-read-a-report) ([md](https://mixshift.ai/api/knowledge-base/md/report-center/how-to/build-and-read-a-report)): Open a report, set your date range and filters, and read the results.
- [Export a report (CSV, Excel, PDF)](https://mixshift.ai/knowledge-base/report-center/how-to/export-a-report) ([md](https://mixshift.ai/api/knowledge-base/md/report-center/how-to/export-a-report)): Download a report as CSV, Excel, or PDF, matching your current view.
- [Invite and manage your team](https://mixshift.ai/knowledge-base/report-center/how-to/manage-your-team) ([md](https://mixshift.ai/api/knowledge-base/md/report-center/how-to/manage-your-team)): Invite teammates by email, assign roles, and manage access in your organization.
- [Schedule a report](https://mixshift.ai/knowledge-base/report-center/how-to/schedule-a-report) ([md](https://mixshift.ai/api/knowledge-base/md/report-center/how-to/schedule-a-report)): Set a report to send automatically on a daily, weekly, or monthly cadence.
- [Share a report](https://mixshift.ai/knowledge-base/report-center/how-to/share-a-report) ([md](https://mixshift.ai/api/knowledge-base/md/report-center/how-to/share-a-report)): Create a secure share link, protect it with a password, and control who can view or edit.
- [Work across multiple organizations](https://mixshift.ai/knowledge-base/report-center/how-to/work-across-multiple-organizations) ([md](https://mixshift.ai/api/knowledge-base/md/report-center/how-to/work-across-multiple-organizations)): If you belong to more than one organization, Report Center shows one at a time. Switch from the organization menu.
- [What Report Center can do](https://mixshift.ai/knowledge-base/report-center/reference/what-report-center-can-do) ([md](https://mixshift.ai/api/knowledge-base/md/report-center/reference/what-report-center-can-do)): A tour of the features available in Report Center today.
- [Report Center FAQ](https://mixshift.ai/knowledge-base/report-center/faq/faq) ([md](https://mixshift.ai/api/knowledge-base/md/report-center/faq/faq)): Common questions about data, accounts, sharing, and what is available today.
- [Report Center troubleshooting](https://mixshift.ai/knowledge-base/report-center/troubleshooting/troubleshooting) ([md](https://mixshift.ai/api/knowledge-base/md/report-center/troubleshooting/troubleshooting)): Fixes for common issues with data, connections, and access.
- [Why don't my numbers match Seller Central?](https://mixshift.ai/knowledge-base/report-center/troubleshooting/numbers-dont-match-seller-central) ([md](https://mixshift.ai/api/knowledge-base/md/report-center/troubleshooting/numbers-dont-match-seller-central)): The four honest reasons your MixShift numbers can differ from what Amazon shows, and how to compare them fairly.

### Account & Support

- [Account & Support](https://mixshift.ai/knowledge-base/shared) ([md](https://mixshift.ai/api/knowledge-base/md/shared)): Cross-product help. Getting support, and answers that apply to every MixShift product.
- [Contact MixShift support](https://mixshift.ai/knowledge-base/shared/how-to/contact-support) ([md](https://mixshift.ai/api/knowledge-base/md/shared/how-to/contact-support)): How to reach a human, and what to include so we can fix your issue on the first pass.

## Blog Posts

- [I called the Netflix Tyson fight failure. Amazon has the same problem every Prime Day](https://mixshift.ai/blog/live-event-scale-prime-day): I told my team Netflix was going to crash before the Tyson fight even started. Not because I'm clairvoyant. I'd lived the same problem at Pluto TV for years. And Amazon has it every Prime Day.
- [How Todd Solved Forecasting for Amazon Agencies and Brands](https://mixshift.ai/blog/forecasting-solved-for-amazon-agencies-and-brands): A deep dive into the methodology and real-world use cases behind MixShift's revenue forecasting model for Amazon brands and agencies.
- [Why BI Tools Break Down for an Amazon Agency's Client Reporting](https://mixshift.ai/blog/bi-tools-break-down-for-amazon-agency-client-reporting): A detailed breakdown of why general-purpose BI tools fail to meet the specific needs of Amazon agencies managing client reporting at scale.
- [Why Amazon Reporting Breaks at Scale (And What to Do About It)](https://mixshift.ai/blog/why-amazon-reporting-breaks-at-scale): The 13 specific ways that manual spreadsheet-based reporting systems fail Amazon agencies as they grow their client rosters.
- [Boosting Amazon Purchase Orders: How Agencies Can Help Vendors Get More Orders from Amazon](https://mixshift.ai/blog/help-vendors-get-more-purchase-orders-from-amazon): An insider look at Amazon's automated inventory ordering system and the strategies agencies can use to help vendor clients secure more purchase orders.
- [Why the SP-API Health Dashboard May Not Provide the Full Picture for Amazon Sellers](https://mixshift.ai/blog/why-the-sp-api-health-dashboard-may-not-provide-the-full-picture-for-amazon-sellers): Three critical limitations of Amazon's SP-API Health Dashboard that sellers and developers should understand before relying on it for outage detection.
- [All About Amazon Advertising Billing – How Does It Work?](https://mixshift.ai/blog/all-about-amazon-advertising-billing): A complete guide to how Amazon Advertising billing works, including payment methods, credit limits, invoice access, and where to manage your settings.
- [How to Get Started with Amazon Ads API Reporting Data](https://mixshift.ai/blog/how-to-amazon-advertising-api-reports): A practical guide to leveraging Amazon's advertising API reports for agencies, aggregators, sellers, and vendors building scalable reporting systems.
- [How to Know When Amazon's Advertising Data Isn't Right](https://mixshift.ai/blog/how-to-know-when-amazons-advertising-data-isnt-right): Why no data provider can independently verify Amazon Advertising API accuracy - and what to look for when reported data may be compromised.
- [Important Updates for Amazon FBA Inventory In SP-API](https://mixshift.ai/blog/amazon-fba-inventory-updates-in-sp-api): Amazon is deprecating six FBA inventory report endpoints at the end of January - here's what's changing, what the new ledger reports are missing, and how to adapt.
- [Looking for Your Vendor or Seller Amazon Data? Here's a Breakdown of the Current Amazon APIs for 2023](https://mixshift.ai/blog/looking-for-your-vendor-or-seller-amazon-data-heres-a-breakdown-of-the-current-amazon-apis-for-2023): A comprehensive overview of Amazon's four primary APIs - SP-API, Advertising API, Vendor Central API/EDI, and Product Advertising API - for vendors and sellers seeking data access.
- [How Does Amazon Search Work? The Amazon Game Explained](https://mixshift.ai/blog/how-does-amazon-search-work): An explanation of how Amazon's search algorithm evolved, why PPC advertising is not optional, and how ad conversions influence organic rankings.

## Contact

- Email: hello@mixshift.io
- Phone: 1-833-DASH-APP (1-833-327-4277)
- LinkedIn: https://www.linkedin.com/company/mixshift
- Twitter: https://twitter.com/mixshiftsoftware

## Optional

- Full context: https://mixshift.ai/llms-full.txt